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How many webshops are there in the Netherlands (2024)?

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Digibouz Team

The CBS predicts that the number of webshops in the Netherlands will grow by 810 in Q2 2024 compared to the previous quarter. This brings the total to 95,385 webshops. Most webshops sell fashion (21,735) or home and garden items (18,385). More than 2,200 webshops are affiliated with Thuiswinkel.org, and they account for over 70% of online spending in the Netherlands.

Number of Webshops in Electronics

Retail through the internet in consumer electronics includes the sale of audio and video equipment, computers and peripherals, navigation equipment, and the sale of electronics via phone and internet auctions to consumers.

  • 2023: 4,410 webshops
  • 2024: 4,475 webshops

Number of Webshops in Food

Retail through the internet in food and drugstore products includes the sale to consumers via the internet or mail order of food and beverages, drugstore products, medicines, and online pharmacies.

  • 2024: 8,510 webshops
  • 2023: 8,240 webshops

Number of Webshops in Clothing

Retail through the internet in clothing and fashion items includes the sale to consumers of clothing, shoes, fashion accessories, jewelry, and handbags via the internet. It also includes the sale of these goods through mail order, where buyers make their selection based on advertisements, catalogs, or other forms of advertising, as well as sales via television, phone, and internet auctions.

  • 2023: 1,690 webshops
  • 2024: 1,750 webshops

Number of Webshops in Home and Garden Products

Retail through the internet in home and garden products includes the sale to consumers of furniture, home textiles, lighting, kitchen supplies, glass, porcelain, and earthenware, wood, cork, wicker, and plastic goods, gift items, pet supplies, and pet food via the internet. It also includes the sale of these goods through mail order, where buyers make their selection based on advertisements, catalogs, display models, or other forms of advertising, as well as sales via radio, television, phone, and internet auctions.

  • 2023: 17,009 webshops
  • 2024: 17,735 webshops

Number of Webshops in Books, CDs, and DVDs

Retail through the internet in books, magazines, CDs, and DVDs includes the sale to consumers of books, magazines, CDs, DVDs, postcards, posters, etc. via the internet or mail order. It also includes the sale of downloadable books, online card sending, and the telephone sale of subscriptions.

  • 2023: 1,690 webshops
  • 2024: 1,750 webshops

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